A brand comprises two essential elements: content and visuals. To envision a brand more clearly, consider it akin to an individual with their values, behavior norms, relationships, communication style, and appearance. Therefore, to establish your brand, it is crucial to comprehend and outline:

• What are your values ​​and principles?
• Which brand archetype do you belong to?
• What is your tone of voice?
• What associations do you want to evoke in the user’s mind?

Upon completing the specified stage, the brand name is conceived, and the visual identity is developed, incorporating:

• logo design
• Selection of colors and fonts
• Developing a visual style (Pattern)
• Defining logo versions and formats
• Creating designs for promotional materials

A robust brand offers numerous advantages and can yield significant benefits for your company, such as:

• Stand out from competitors
• Increasing customer confidence
• maintaining loyalty
• Setting a high profit margin

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